Tuesday Tips: Show Restraint

Many people new to social media for their brand make one common mistake: they spread themselves too thin and put their brand on social networks that don't support their brand like it should.

Don't make the same mistake - or if you have made the mistake, now's the time to scale it back. Learn which social media networks your patrons are on then embrace those. In addition, when considering adding new social media networks to your marketing plan, make sure the network will effectively support your brand's promise to your customers as well as your customer's perceptions of the brand. If the network doesn't do these things, don't participate on it.

So the ultimate tip here is, exhibit restraint when you start using social media for your brand. Start with 1-3 social media networks then grow from there if it is appropriate.

Good luck!

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your social media presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.