Social Marketing

We return to Pinterest terms this week with the term "Pinner." A pinner is a person who pins images to their boards - whether it be their personal boards, business boards or shared boards.

Anyone can be a pinner - including you dear reader. Pinners help spread links of useful blog posts, inspirational images and more by pinning them. Pinterest is also a great way to bookmark things you want to come back to - you should see my home organization board and favorite recipes.

Not a part of Pinterest yet? It's free to join and easy (and addictive) to use. Check it out here: http://www.pinterest.com

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

While today's term isn't often seen on social media, it sometimes is. TL;DR is short hand for Too long; didn't read. It's often used to offer a summary of a much longer post that they realize most people won't read or just to offer a summary for those who didn't read it so they can get a gist of it.

TL;DR is often seen on forum posts either before the post begins or at the very end for someone who scrolled past the block of text to find the summary so they could respond to the post.

I've seen TL;DR on Facebook and Tumblr posts. TL;DR doesn't really apply to Twitter because it's impossible to get too long on Twitter. You might see the phrase occasionally on Blog posts when people want to offer a summary.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

There are many jobs available out there for people knowledgeable about Social Media, but sometimes finding the job isn't easy.

Don't worry! Each week (when I have time) I will be featuring 3-5 jobs currently available as of Monday. Additional sites will be linked at the very bottom of the article and listed as sources. Other sites may be listed as well.

Here are this week's job listings I found interesting:

A Leading Real Estate Company is hiring a freelance Social Media Ad Account Manager in Westchester, N.Y.

Responsibilities: 

• Receive advertising orders from agents and brokerage office managers
• Create clever social media ads to reach target demographics (Facebook + Instagram)
• Write copy and manage provided creative assets for all paid-published content (images, video)
• Curate property photography for optimal look and results
• Optimize ongoing campaigns
• Compile and report performance metrics

Requirements: 

• Experienced understanding of Facebook Ads Manager
• Strong written communication skills and ability to come up with catchy headlines for ads to grab attention
• Ability to act as a service professional, helping agents to understand the process and patiently answering questions
• Photoshop experience
• Interest in real estate

For more information:  http://www.mediabistro.com/alltwitter-jobs/jobview.asp?joid=187243&page=1

Macy’s, Inc., is hiring a Director, Social Media & Emerging Platforms in New York, New York

Responsibilities:

• Develop a comprehensive customer-centric roadmap for social media at Macy’s
• Craft the social media strategy for Macy’s and Backstage brands, inclusive of publishing/engagement tactics, driving commerce, acquiring new customers, retaining core customers, and growing brand loyalty
• Advocate for and drive innovation in the social media space and act as internal Macy’s social subject manner expert
• Build productive and collaborative relationships with key partners/teams, including merchandise marketing, creative, agency teams, and vendor account teams, to execute against brand social strategy
• Craft and manage Macy’s social media publishing calendar, based on Macy’s consumer activation strategy; ensure consistency of brand messages across multiple social media channels
• Collaborate with display, print & broadcast teams to build holistic media plans
• Manage social media budget and support merchandise marketing team to build out co-op plans
• Work closely with the Media Agency on vendor selection and project implementation, taking into consideration key performance indicators and added value opportunities
• Partner with analytics teams to measure the impact of social media on the overall marketing efforts and establish common metrics and benchmarks
• Monitor social media trends and make recommendations to senior leadership on how to develop social media capability including talent, skills, tools and platforms, and how to make better marketing mix decisions
• Manage the professional development of two direct reports

Requirements:
Not listed.

For more information: http://www.mediabistro.com/alltwitter-jobs/jobview.asp?joid=187205&page=1

The Queens Library is seeking a Social Media Manager in Jamaica, NY

Responsibilities: 

• Reporting to the Director of Communications, the Social Media Manager oversees all external electronic communications for the Queens Library and the Queens Development Department. 
• Responsible for proposing and executing Queens Library’s on-line strategy in support of the company’s branding, programming, fundraising, and community presence. 
• Create online-newsletters, email blasts and other e-communication vehicles to reach all Queens Library customers and constituents. 
• Plans, manages, coordinates and executes all social media programs and initiatives for Queens Library and the Institutional Advancement and Development Department. 
• Analyzes and evaluates both existing and potential social media activities and strategies. 
• Develops unique value propositions, business partnerships and social media programs that are targeted toward key customer segments. 
• Preserves brand and increase brand recognition across wide audiences; ensures brand consistency across all online platforms. 
• Develops benchmark criteria to measure the effectiveness of social media programs and implement improvements. 
• Actively seeks out new methods for increasing online presence; shows an awareness of and ability to incorporate current and emerging digital technologies and trends into e-communications efforts. 
• Writes original content for library blogs. 
• Works across departments to educate, effectively communicate and understand business objectives. 
• Proposes and execute e-communications strategic plan. 
• Creates emails blasts, email newsletters, interactive annual reports and other online publications in collaboration with Queens Library teams.
• Performs other duties as assigned.

Requirements:

• Bachelor’s degree required. 
• Must have 3-5 years of online marketing experience with at least 2 years of management experience. 
• Must have superior written and verbal communication skills and be proficient at maintaining and executing a brand while meeting all deadlines. 
• Strong interpersonal, negotiating and diplomatic skills required to effectively manage relationships with diverse internal and external contacts. 
• Strong organizational and project management skills required. HTML skills required. 
• Knowledge of graphic design software and photo and/or video editing software is preferred.

For more information: http://www.mediabistro.com/alltwitter-jobs/jobview.asp?joid=187193&page=1

Other listings:

Today's term is something you see quite frequently during football games, television shows and more and that's a combination of terms - Live-blogging and Live-Tweeting.

The terms are basically the same thing, just a different platform. Live-blogging/live-tweeting is blogging or tweeting about a particular event (football game, t.v. show, writing a novel, etc.) as it happens in real-time instead of writing them after the fact.

Most of these blog posts (or tweets) are short commentary as things happen. Recent popular live-tweeting events have been the Presidential debates and The Walking Dead (pro-tip, if you aren't watching the Walking Dead live, don't follow the tweeters as you may get spoilers).

Live-blogging and live-tweeting is a great way to get followers if you are attending an event specific to your brand. It gets you coverage and gives you coverage and posts for people to retweet. You can also live-tweet about topics that are important to your brand.

Keep in mind, Live-blogging/tweeting happens as things occur, so you or your social media manager have to be prepared to set aside time during the event to make it happen, otherwise it can quickly flop.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Today's word covers another type of blog - Photoblog.

A photoblog is a blog that tells a story, shares experiences or just shares gorgeous scenery via photos - normally taken by the blogger.

WordPress, Blogger and Tumblr are all commonly used platforms to photoblog with.

Companies engaging in social media may find running a photo blog might be useful to their endeavors - especially if they can share things via photos with little to no text.

A great photoblog, which includes text, is Humans of New York.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

There are many jobs available out there for people knowledgeable about Social Media, but sometimes finding the job isn't easy.

Don't worry! Each week (when I have time) I will be featuring 3-5 jobs currently available as of Monday. Additional sites will be linked at the very bottom of the article and listed as sources. Other sites may be listed as well.

Here are this week's job listings I found interesting:

I'd Rather Be With My Dog is hiring a Pinterest Specialist in Atlanta

Responsibilities: 
I'd Rather Be With My Dog is looking for someone who specializes in Pinterest to run their account. They have a very large instagram, facebook, and twitter following, however Pinterest is lacking the life it needs! We are a clothing company/life style brand for dog obsessed people, our primary customer is female, 28-65 and obviously dog obsessed!

• Pinterest specialization
• Posting ideas
• Marketing promos
• Content creation
• Picture taking

Required experience:

• Social media (Pinterest) knowledge: 1 year
• Required education: Bachelors degree
• Required language: English

For more information: http://www.indeed.com/cmp/I'd-Rather-Be-With-My-Dog/jobs/Pinterest-Specialist-cb43053cd7af3dea?q=Social-media

Under Armour is hiring a Social Content Producer in Baltimore, Maryland

Responsibilities:

• Creates sharp, poignant and entertaining content (including but not limited Tweets, .gifs, Snaps, images, short format videos), which engages the Under Armour audience in multiple genres
• Thinks creatively and develops innovative digital strategies to increase page views and engagement.
• Stays current with digital and subject matter trends, while analyzing traffic reports to create strategy briefs based on metrics.
• Collaborates with community managers to deliver a successful online product, which aligns with channel strategy.
• Handles commissioning of stories and videos, and communicating precise story angles and visions.
• Maintain communication among cross-functional teams (sports marketing, product technology, communications, social, and business units) to ensure alignment of vision and implementation.
• Coordinates strategies between content and other internal teams to develop fully integrated campaigns.
• Works with social media team to develop a social media presence and general audience awareness of the site to drive traffic and audience loyalty – provides the content behind a community of visitors

Requirements:

• Minimum 3 to 4 years direct experience with creating social content.
• Professional experience in creating content for Snapchat, Twitter, Facebook, Instagram and emerging platforms.
• Must have commercial editorial experience, be abreast of trends and issues in social.
• Manage large-scale projects, from concept to completion to maintenance.
• Exceptional team leadership skills, ability to build positive relationships and work cross-functionally
• Needs to understand what makes a good story and how best to tell it. 
• Exceptional communication skills, including written, verbal and presentations
• A digital portfolio of relevant work

More info: https://career8.successfactors.com/career?company=ua&career_ns=job_listing&navBarLevel=JOB_SEARCH&career_job_req_id=39858&jobPipeline=Indeed

Unique Vacations, Inc., is hiring a Social Media Manager in Miami, Florida

Responsibilities:

• Understands the social sales funnel including how to increase direct business using social media
• Demonstrates experience in social and digital media, including being able to measure social media presence
• Knowledge of the fast-changing trends in the world of social and digital media, what competitors are doing and what tools are being used
• Strong organizational skills and ability to adapt to changing needs and priorities
• Ability to take a concept and figure out how to best communicate a message on different platforms
• Must be friendly and approachable both online and offline
• Ability to build rapport internally and externally
• Understand computers and must be tech savvy
• Create social media strategies that collaborate with marketing, PR and advertising campaigns, research top influencers, competitors, and trends in hospitality industries
• Work with Social Media Content Specialists to create timely and engaging content optimized for platform used and intended audience
• Analyze and report social media actions on a monthly basis for successes and new opportunities
• Stay current with social media trends and tools – includes attending networking and educational events, reading blogs, and listening to podcasts
• Continue to refine and define our social marketing process
• Knowledge of social media and analytics software
• Working knowledge of social media paid advertising campaigns including Facebook, LinkedIn and Twitter
• Strong understanding of user-generated content management, content marketing and reputation management
• Experience in influencer social media marketing
• Mental flexibility
• Ability to listen to the needs of consumers and use critical thinking to problem solve and spur change

Requirements:

• Bachelor's degree in marketing, PR, communications, computer science or similar
• 3+  social media community management for medium – large client or agency
• 2+  years social media experience B2C
• Experience including but not limited to Facebook, LinkedIn, Google+, Instagram, Twitter, Pinterest, Snapchat, and emerging social networks.

For more information: http://www.careerbuilder.com/jobseeker/jobs/jobdetails.aspx?APath=2.21.0.0.0&job_did=JHN60D6VT6XXJ4TK169&showNewJDP=yes&IPath=JRKV0F

Other listings:

Today's word is a word you see often in tweets and Facebook posts encouraging people to watch their Vlog. Vlog is short for video blog and Vlogging, naturally, is short for video blogging. Basically, instead of writing everything down, they instead do a video about it.

A great example - instead of me writing this post, I could do a video about vlogging and just link to it - but as I hate being on camera and much prefer video editing and being behind the camera, it's not likely you will find me Vlogging, though I do often do video chats related to gaming (not social media).

There are advantages and disadvantages to Vlogging. Like Blogging, it takes time and energy to build a following. Vlogging also requires you to look good and edit your video before posting it, while writing it may be quicker. While it still requires editing, it can happen quicker since you don't have to process video.

There are many types of blogging and you don't have to limit yourself to just one. See which one or ones work for you.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.