Tuesday Tips: Promoting Posts to Facebook Friends of Fans

The next step in advertising, after you promote your page in general to broader audiences, is to promote your page activity/posts.  Do you have a sale coming up? A special? Or perhaps an event that just finished that you're sharing photos of?  Perhaps a news article that was posted about your company? Or perhaps there's something of interest that you're wanting your customers to see - you just remodeled your store or changed the sauce of your pizza and everyone is raving about it.

These are the types of posts you want to promote, aka boost.

The first step is to boost the post to friends of your fans in the hopes that they will see your post, see that your friend has liked the page (and possibly the post) and then like the page or post themselves which then propagates it to their friends.  All of this helps drive marketing to potential new customers or remind old customers that you're still out there and have something new.

Promoting to Friends of Fans is a great way to get local interaction and word of mouth going too.

Like "Hey did you see XYZ Store has a special going on this weekend?" "No...where?" "They posted about it on Facebook."

It works just like that.

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.