Tuesday Tips: Experiment with Facebook Ad Targeting

Advertising with Facebook can be tricky as there are a lot of options on who you can target based on location, interests, keywords, age groups, etc.  This is why it's important to experiment with Facebook Ad Targeting when you're doing Facebook advertising to see what works best for you and your brand.

The default promotion is to people who like your page.  After that you can chose to market to the people who like your page and their friends.  Or you can chose People you chose through targeting.  This option opens up a lot more options, including countries, demographics, interests and more.  It will also show you what a minimal amount of advertising will potentially net you in total reach.

You can save each demographic under a different name and chose from them when targeting different groups.  Then, when an ad is complete, you can compare it to the other ads to see how it did.  We'll talk about that in a future tutorial.

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.