Tuesday Tips: Create an Ad About Your Page

There are many ways to advertise with Facebook to get your company and your social media presence out there. The first way to do this is to simply advertise your page. There are many ways to do this and Facebook offers some pre-made ads, complete with wording and an image of your logo, etc. to help make this easier for you.

As always, you can customize the text and image.

It is advised for promoting your page, to promote it to friends of fans, hopefully getting those who are friends of fans see their friends like the page and they in turn like the page to see what the company is about.  After a few weeks of that, change your target beyond friends of fans. Try locations, interests, and broad categories and demographics to help get the word out there and potentially get more likes.

Keep in mind, this advertising is focused on promoting the page itself, not the posts on the page. We'll get to that in a future tip.

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.