Tuesday Tips: Advertise to Current Fans

This advice may sound silly, but with the drastic decrease in the amount of content fans see from your page, if you have a marketing budget, you should promote some of your posts to your current fans.  Doing this will increase your reach (especially if they like or share the posts) and potentially get you more fans from their likes and shares.

According to Facebook, advertising to current fans will increase you reach by 3-to-5 times what your fanbase is. I'm not sure if this stat is still accurate, but it would definitely be interesting to see.

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.